POP Phuket in Cherng Talay: a new driver for living and rentals near Bang Tao

Cherng Talay is getting another strong reason to matter: POP Phuket, a new Central Group community mall scheduled to open in 2026. The project budget is over THB 300 million and the gross building area is 5,490 sq. m. This is not just a shopping point, but a compact lifestyle hub built around daily needs, with more than 60% of the space dedicated to restaurants, cafés, and a supermarket.

For the property market, that matters for one simple reason: homes hold value better where the area offers more than a beach. POP Phuket is planned near Bang Tao Beach, inside The Standard Residences Phuket Bangtao, just minutes from Porto de Phuket and Boat Lagoon. That kind of location mix makes the neighborhood more convenient for full-time living, long stays, and rental demand.

The most interesting part for investors is the expected traffic quality. The project targets more than 1 million visitors per year, with around 80% international guests and 20% Thai visitors. That fits Cherng Talay well: the district already attracts affluent residents, expats, and long-stay travelers who want a practical, comfortable environment rather than a purely seasonal resort zone.

What this means for buyers

• Properties near strong infrastructure are easier to rent in both high and low season.
• A well-served neighborhood is usually easier to resell later.
• For families and long-stay tenants, food, services, parking, and easy daily routines matter as much as beach access.

If you are looking at Bang Tao, Cherng Talay, or homes near Boat Avenue and Porto de Phuket, the key question is no longer only the unit price. The real question is how quickly the area is turning into a complete living environment. In Phuket, those are often the locations that win over time.